NYX x M&M’S: The Smushy Surprize is the Ultimate Beauty Blind Bag!

The blind box craze has officially taken over the vanity table! NYX Professional Makeup has teamed up with Mars for a collaboration that is pure “Street-Cute” energy: the M&M’S Smushy Surprize Matte Lip Balms.

This isn’t just a makeup drop; it’s a full-on collectible experience. NYX is tapping into that Gen Z and Millennial hunger for mystery, turning a daily beauty essential into a high-stakes hunt.

What’s Inside the Bag?

The collection features seven unique matte lip balms, each inspired by the iconic M&M’S spokescandies. The shades range from sheer tints to high-pigment pops of color, reflecting the personalities of Red, Yellow, Green, and the rest of the gang.

But here is where the “Wish Weeds” spirit really kicks in: the lineup includes a Rare Bling Bag. If you’re lucky enough to pull the rare edition, you aren’t just getting a exclusive shade—you’re also entering for a chance to win even bigger exclusive prizes from the collab.

Why We’re Obsessed

This is the perfect example of Gamified Beauty. NYX has successfully moved the thrill of the unboxing from the toy shelf to the makeup bag. By using rarity tiers and a mystery format, they’ve turned a simple lip balm purchase into a “Bloom or Doom” moment.

Wish Weeds Verdict: Whether you’re a makeup addict or a hardcore blind box hunter, the Smushy Surprize is a must-pull for May 2026.