Drop We’re Obsessed With: Pop Mart’s “Dear Birds” Plush Pendant Series

If your keys, tote bags, and everyday backpacks are looking a little bare for the summer, you already know that the high-end bag charm wave is dominating the fashion scene. Driven heavily by the viral obsession with Labubu, designer toy giant Pop Mart has officially capitalized on the plush trend yet again. Their latest drop, the “Dear Birds” Series Plush Pendant Blind Box, brings a whimsical, cottagecore aesthetic to some of the brand’s most heavy-hitting intellectual properties (IPs).

But with Pop Mart drops becoming increasingly competitive—and shipping delays frustrating collectors worldwide—is this new collection worth tracking down, and how can you add one to your daily carry? As avid art-toy collectors who have been tracking this release from the initial leaks to the retail madness, here is our comprehensive, hands-on breakdown of the “Dear Birds” flock.

The Core Lineup: Characters and Texture Profiles

Unlike standard vinyl art toys, the “Dear Birds” series focuses entirely on tactile, mixed-media design. Pop Mart has taken eight of its most famous flagship characters and wrapped them in distinct, bird-inspired hooded onesies, complete with delicate, tiny red hearts embroidered onto their chests.

The standard set features an incredibly diverse mix of textures that we analyzed closely:

• CRYBABY (“Shall We Dance”): Captures the classic, endearing teary-eyed look, nestled in a soft, pastel bird hood.
• Labubu (“Dive into Love”): The undisputed king of the bag charm trend right now. This variant trades Labubu’s usual chaotic monster look for a slightly sweeter, feathered aesthetic.
• Hirono (“My Deepest Secret”): Known for darker, more melancholy themes, this piece provides an excellent moody contrast in a shaggy, dark owl suit.
• Molly (“My Sweet Trouble”): Pop Mart’s golden girl looks refined and ultra-soft in a sleek, white dove-inspired coat.
• DIMOO (“Whispers of Love”): Features a fluffy, cloud-like head silhouette that transitions beautifully into the avian theme.
• Skullpanda (“A Dawn Duet”), Hacipupu (“Make Me Blush”), and Twinkle Twinkle (“Waiting in Snow”): Round out the main eight with incredible details, ranging from tufted head feathers to vibrant, tropical colorways.

The Pull Ratios and the Secret Chase

If you buy a single blind box, you have an equal chance of pulling any of the core eight characters. However, if you are hunting for the ultimate prize, the Secret Chase figure is Hirono: “More Than Words.” Pop Mart has set the pull ratio for the Hirono Secret at a brutal 1/80. This means a standard factory case of 8 boxes will guarantee you the 8 unique regular characters, but you will need massive stroke of luck (or a deep wallet on the secondary market) to land the rare chase variant.

Hands-On Analysis: The Quality and Utility of the Bag Charm Loop

The single biggest question we had before getting our hands on this series was simple: Are these actual functional bag charms, or are they just plushies with a string?

Fortunately, Pop Mart engineered these with utilitarian wear in mind. Each character features a robust, hidden top loop anchored deeply into the head structure. Rather than a cheap elastic band that will snap after a week of walking around the city, the top loop is designed to easily accommodate high-quality carabiners, ball chains, or keyrings.

Measuring roughly 11 to 13 centimeters tall (excluding the hanging hardware), they sit at the perfect scale for a daily tote bag or streetwear backpack. They are large enough to be noticed instantly as a fashion statement, but lightweight enough (thanks to the polyester fiber and lightweight PVC/ABS faces) that they won’t weigh down your zipper tracks.

The Retail Drama: Where to Buy and Navigating US Availability

If you tried to score a “Dear Birds” box during the initial launch, you likely encountered some major frustration. In mid-May, Pop Mart briefly loaded the series onto their official US mobile application, only to abruptly remove it hours later without an official statement.

According to community tracking and collector reports on Reddit’s r/PopMartCollectors, the sudden disappearance was likely due to unexpected international customs inspection delays, which frequently plague 40% to 50% of new plush shipments entering North American hubs.

Because of this chaotic rollout, buying strategies vary wildly depending on your location:

1. Official Pop Mart Channels (Best for Retail Pricing)

Keep your push notifications turned on for the official Pop Mart App and check physical retail stores if you live near flagship locations in major hubs like Los Angeles, New York, or London. Retail pricing sits around $25–$30 per blind box, or roughly $200–$240 for a guaranteed full factory set of eight.

2. Verified Secondary Markets (Best for Speculative Buys)

If you do not want to play the blind game and absolutely need Labubu or Molly to match your specific bag colorway, trusted platforms like Art Toy Familia, Whoopea, and highly-rated eBay specialty sellers offer “Confirmed Style” options. For these, the seller opens the bottom of the cardboard box to inspect the collectible character card while leaving the internal silver foil bag completely factory-sealed. Expect to pay a premium ($35–$55) for the most sought-after characters like Labubu and Crybaby.

Collector Beware: Because plush charms are trending globally, counterfeit items are flooding platforms like AliExpress. Genuine Pop Mart plush items will always include a holographic anti-counterfeiting QR code on the packaging box. Always scan the box before opening the inner foil to verify authenticity.

The Wishweeds Take: The Verdict

The Pop Mart “Dear Birds” series perfectly bridges the gap between designer art toys and functional streetwear accessories. By wrapping their heavy-hitting IPs in premium, distinct fabrics, they have created a drop that feels highly premium to the touch.

If you are a fan of the cozy, fairytale aesthetic, this is a must-have release for your daily carry. Just prepare yourself for the competitive retail landscape and safeguard your purchase by verifying your sources.

Our Score: 9/10 — Excellent texture variety and durable loop construction, dragged down slightly by supply chain distribution confusion.