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Pop Mart has officially taken their “The Monsters” series to the next level with the release of the Labubu Refrigerator. It’s quirky, it’s vibrant, and it’s a perfect example of how the world of “toys” is quickly becoming a full-blown lifestyle.
More Than Just a Place for Snacks
Let’s be honest: most of us buy Pop Mart blind boxes to brighten up our desks or bookshelves. But this collab proves that the “Kidult” culture in China is moving off the shelf and into the rest of the house.
The fridge isn’t just functional; it’s a statement piece. With Labubu’s signature serrated teeth and playful eyes integrated into the design, it turns a boring corner of the room into a conversation starter. It’s less about “needing a fridge” and more about “needing more Labubu in my life.”
The Hype is Real (and Expensive)
If you were hoping to snag one for your dorm or office, you might have to check the resale apps—and bring a heavy wallet.
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The Drop: Only 999 units were released, making this rarer than most “Secret” pulls from a blind box series.
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The Price Tag: It originally retailed for 5,999 RMB (about $875), but because the demand is so high, we’re seeing them listed on second-hand platforms for astronomical prices.
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The “Lisa” Factor: We can’t talk about Labubu without mentioning Blackpink’s Lisa. Ever since she started posting her own collection, the global demand has skyrocketed, making every new Labubu drop feel like a digital gold rush.
Why We’re Loving This Trend
There’s something really charming about how brands like Pop Mart are partnering with appliance makers (like Xinbao) to make everyday life feel a bit more whimsical. In a fast-paced world, having a fridge that makes you smile when you reach for a soda is a small win for “emotional value.”
It’s a sign that the line between “collector” and “consumer” is totally disappearing. Today it’s a fridge, tomorrow it might be a Labubu coffee maker or a Dimoo vacuum. Honestly? We’re here for it.